I'm Ayoub, and I design
user-friendly experiences. ๐Ÿ‘‹

Currently a Lead Product Designer at Accern crafting the next generation No-Code AI experience. Previously at Fantasy & FuseProject.

About me

Iโ€˜m a Product Designer with over eight years of experience conceptualizing and crafting digital products, helping businesses and non-profits
expand their capacity for impact ๐Ÿš€

Back in Doha in 2018!
Just about me!

How do I work?
The Process



Understanding the product, team,
researching the problem space, framing the problem(s) to be solved, and gathering enough evidence and initial direction on what to do next. Discoveries do not involve testing hypotheses or solutions.



Understanding and sharing the same feelings that others feel. Through empathy, we can put ourselves in other people's shoes and connect with how they might be feeling about their problem, circumstance, or situation.



Accumulating information gathered during the Empathize stage. Analyzing those observations and synthesizing them to define the core problems we must focus on.



Thinking outside the box, Brainstorming, and Mindmapping. Itโ€™s not about coming up with the โ€˜rightโ€™ idea, itโ€™s about generating the broadest range of possibilities.



Experimenting phase. The aim is to identify the best possible solution for each problem found. Sketching, Wireframing, Prototyping. From information architecture to UI.



Usability testing and user testing let us generate insights from our unique end-user, so we can spend time iterating on the things that matter.

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If you have a web or mobile app idea in mind or you need some advice about product design, feel free to get in touch โœ‰๏ธ