I'm Ayoub, and I design
user-friendly experiences. 👋

Currently a Lead Product Designer at Accern crafting the next generation No-Code AI experience. Previously at Fantasy & FuseProject.

Selected Case Studies

Greenely

Product Design

Building a system to scale for +100k Households in Sweden

Electricity app that optimizes electricity usage, using Machine learning & AI. Giving users full control, analyzing their behavior & optimizing consumption with the help of smart algorithms.

Building a No-Code AI Platform

From Data to Decisions in Minutes with No-Code NLP. Gather information, extract valuable insights, and drive business impact with Accern’s easy-to-use No-Code NLP platform.

Democratizing AI

Home to a community of over 30,000 engineers worldwide. Developing bitgrit to be a comprehensive online ecosystem, centered around a blockchain-powered AI Marketplace.

About me

I‘m a Product Designer with over eight years of experience conceptualizing and crafting digital products, helping businesses and non-profits
expand their capacity for impact 🚀

About me

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How do I work?
The Process

Discover

Understanding the product, team,
researching the problem space, framing the problem(s) to be solved, and gathering enough evidence and initial direction on what to do next. Discoveries do not involve testing hypotheses or solutions.

Empathize

Understanding and sharing the same feelings that others feel. Through empathy, we can put ourselves in other people's shoes and connect with how they might be feeling about their problem, circumstance, or situation.

Define

Accumulating information gathered during the Empathize stage. Analyzing those observations and synthesizing them to define the core problems we must focus on.

Ideate

Thinking outside the box, Brainstorming, and Mindmapping. It’s not about coming up with the ‘right’ idea, it’s about generating the broadest range of possibilities.

Design

Experimenting phase. The aim is to identify the best possible solution for each problem found. Sketching, Wireframing, Prototyping. From information architecture to UI.